Privacy NoticeLast updated: 9 October 2026
1. Who we are
This notice explains how Meysey Technology Limited, trading as Continual ("we", "us", "our"), collects and uses personal data.We're a company registered in England and Wales with company number 15180075.Our registered office is Grange Farm Business Centre, Marston Meysey, Swindon, Wiltshire SN6 6LQ.We're registered with the Information Commissioner's Office (ICO) under registration number ZC257058.We're the controller of the personal data described in this notice. Our privacy lead is Oliver Crofton, Managing Director. To contact us about privacy, email privacy@usecontinual.com or write to us at our registered office.
2. What this notice covers
This notice covers personal data we collect when you:visit our website, www.usecontinual.com;contact us, book a demo, or download a guide or checklist;sign up to hear from us;deal with us as a contact at a customer, prospective customer, partner or supplier.It doesn't cover reports made through the Continual platform. See section 10.
3. What we collect and whyEnquiries
What: your name, work email, phone number, company, job title, company size, country, how you heard about us, your message, and whether you're interested in partnering with us.
Why: to reply to you, arrange a demo and talk to you about our services.
Lawful basis: our legitimate interests in responding to business enquiries and developing our business, or taking steps at your request before entering into a contract.
Guide and checklist downloads
What: your work email, company and number of sites, and your name if you give it. We also record how you reached us: campaign tags in the link you clicked, the website you came from (its domain only), and the page you arrived on.
Why: to send you what you asked for and understand which content is useful. If you're contacting us from a business, we may also follow up once by email about it (see section 4).
Lawful basis: our legitimate interests in providing the resource you asked for, following up once with business contacts, and measuring our marketing.
Demo bookings
What: your name, work email, company, number of sites, job title (if you give it), how you heard about us, and the meeting time.
Why: to arrange, prepare for and hold the meeting.
Lawful basis: our legitimate interests, or taking steps at your request before entering into a contract.
Marketing preferences
What: your email address, whether you opted in or out, and when.
Why: to send updates you've asked for and to respect your choices.
Lawful basis: your consent where you tick a box to agree, or our legitimate interests for business contacts (see section
4).Customers, partners and suppliers
What: your name, role, work contact details, our correspondence, and account and billing records.
Why: to manage our contracts and relationship, provide support, invoice and keep proper records.
Lawful basis: performing a contract (where you're the contracting party), our legitimate interests in managing the relationship, and our legal obligations, for example for tax and accounting records.
Prospect research
What: your name, role, employer, work email and professional information that's publicly available, for example on company websites, LinkedIn and Companies House.
Why: to identify organisations that may benefit from Continual and contact the right people there.
Lawful basis: our legitimate interests in business-to-business marketing. If we contact you this way, we'll tell you where we got your details and how to object.
Website visits
What: when you visit our website, our hosting and security providers process technical information such as your IP address and browser details, so they can deliver the website and protect it from abuse. We also use Simple Analytics to see overall figures such as page views, referring websites and device types. Simple Analytics doesn't use cookies, doesn't collect personal data and doesn't track you across websites.
Why: to run the website securely and understand how it's used.
Lawful basis: our legitimate interests.You don't have to give us your details, but we need some of them to reply to you or send what you asked for. Where we rely on legitimate interests, we've considered your interests and rights. You can ask us for more information about that assessment.We don't sell your personal data, and we don't make decisions about you based solely on automated processing that have legal or similarly significant effects. Our website and services are for businesses and aren't aimed at children.
4. Marketing
If you're contacting us from a company or other organisation, we may send you relevant business emails, such as one follow-up after you download a resource or get in touch, based on our legitimate interests.
If you're a sole trader or in a partnership, or you use a personal email address, we'll only send you marketing emails if you've opted in.Every marketing email says who it's from and includes an easy way to unsubscribe.We don't use tracking pixels to see whether you open our emails.
We don't make marketing calls to numbers registered with the Telephone Preference Service or the Corporate Telephone Preference Service, unless you've told us you're happy to be called.You can object to direct marketing at any time, and we'll stop. Use the unsubscribe link or email privacy@usecontinual.com. We keep a short record of your email address (or company domain), the date and your choice, so that we don't contact you again.
5. How long we keep it
We keep personal data only for as long as we need it:Enquiries, demo bookings and other sales contacts: up to 24 months after your last contact with us, unless you become a customer.If we only sent you a resource you asked for: up to 12 months, unless you get in touch again.Copies of form submissions held on our website platform: up to 90 days.
Calendar entries for meetings: up to 12 months after the meeting.Prospect research where you haven't responded: up to 12 months.Records of your consent: for as long as we rely on it, plus up to 24 months.Opt-outs and objections: a minimal record (your email address or company domain, the date and your choice), kept so that we respect your wishes.
Customer, partner and supplier records: for the relationship, plus as long as the law requires afterwards, usually up to six years for contract and financial records.Website technical logs: for short periods set by our hosting and security providers.After that, we delete the data or make it anonymous.
6. Who we share it with
We use service providers who process personal data on our behalf, under contracts that require them to protect it:
Webflow, Inc., which hosts our website and our website forms.
Cloudflare, which helps deliver our website and protect it from abuse.
Simple Analytics, our cookie-free website analytics.
Google, for our business email (Google Workspace) and the fonts on our website.
Finsweet, which provides our cookie consent tool.Providers of the other tools we use to run our business, such as email delivery, scheduling, contact management, and finance and accounting services.
We may also share personal data:with our professional advisers, such as lawyers and accountants;with a potential buyer or investor, in confidence, if our business is reorganised or sold;with the police, regulators, courts or others where the law requires it, or to protect our rights.
7. International transfers
Some of our providers are based outside the UK or use servers outside the UK, including in the United States. For example, Webflow and Google are US-based providers.When personal data is transferred outside the UK, we make sure it's protected as UK law requires. Depending on the provider and the country, we rely on:UK adequacy regulations, which cover countries the UK has recognised as protecting data adequately; the UK-US data bridge, for US organisations certified to it; or the ICO's International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses.Contact us if you'd like more information about these safeguards.
8. How we protect it
We use appropriate technical and organisational measures to protect personal data, including multi-factor authentication on our business systems, access limited to the people who need it, and encryption. We review access regularly.
9. Your rights
You have the right to:access the personal data we hold about you;have inaccurate data corrected;have your data erased, in some circumstances;restrict how we use your data, in some circumstances;object to us using your data where we rely on legitimate interests;object to direct marketing at any time, which we'll always respect;data portability, where we use your data based on consent or a contract and by automated means;withdraw your consent at any time, where we rely on consent (this doesn't affect anything we did before you withdrew it);not be subject to decisions based solely on automated processing that have legal or similarly significant effects on you.To use any of these rights, email privacy@usecontinual.com. You don't usually have to pay. We may need to confirm your identity. We'll respond within one month, or tell you within that month if we need longer, as the law allows.
10. Reports made through Continual
Organisations use Continual to receive reports from their staff, customers and communities. When you make a report through a Continual reporting channel, for example by scanning a QR code, the organisation you're reporting to decides how your report is used. We handle the report on that organisation's behalf, only on its instructions and under a data processing agreement.Please see the privacy information shown in the reporting channel, and send questions about a report to that organisation. If you contact us instead, we'll pass your request on to them.
11. Cookies
Our Cookie Policy explains the cookies our website uses: www.usecontinual.com/cookie-policy
12. Complaints
If you're unhappy with how we've handled your personal data, please tell us first by emailing privacy@usecontinual.com or writing to us at our registered office. We'll acknowledge your complaint within 30 days, look into it, and tell you the outcome without undue delay.
You also have the right to complain to the Information Commissioner's Office (ICO):Website: ico.org.uk/make-a-complaint
Phone: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
13. Changes to this notice
We'll update this notice when our practices change. The date at the top shows when it was last changed. If we make significant changes, we'll let people affected know where we can.
Our Website Terms of Use are at www.usecontinual.com/terms-conditions